There’s no dispute about it — Infinite Discs is the biggest disc golf retailer in the world. Nobody even comes close. They’ve got the deepest inventory, the widest selection, and move more plastic than anyone else in the industry.
Even back in 2014 when Disc Golf Station was still running as a full online retailer, Infinite was doing ten times our sales volume. And that was back when there were maybe a dozen brands total — a fraction of what we see today.
So What Would It Take to Compete?
That’s the question Disc Source is trying to answer. Their mission is simple but ambitious: become the #2 retailer in disc golf in terms of unique products, brands, and plastic types available.
The tricky part?
Every single disc golf product has its own SKU. That means every unique mold, plastic blend, stamp, or color variant is treated as a separate item in their inventory system. It’s one of those behind-the-scenes realities most players never think about — but it’s what makes running a disc golf store such a logistical grind.
The Hidden Work Behind the Shelves
When you see a new release hit the store, it’s not just a matter of uploading a picture. Each new disc has to be ordered, received, photographed, written up, flight numbers entered, weights verified — and then added manually to the website.
For example, the Discraft Buzzz alone exists in 33 different plastic variations. Every one of those is a separate product listing. If you figure it takes about 30 minutes to properly add each product — ordering, unboxing, data entry, photos, and descriptions — that’s roughly 1,855 working hours or 232 full workdays just to reach inventory parity with Infinite Discs.
And that doesn’t even count photographing every individual disc or the financial side — the storage space, the cash flow, and the cost of holding hundreds of thousands of dollars in plastic just waiting for the right buyer.
The Quest for #2
Disc Source is in the middle of that grind right now. They’re adding new products daily and growing their catalog faster than anyone we’ve seen since Infinite first took off. But even at that pace, it’ll likely take at least a year before they reach comparable product variety.
Of course, even when they do, they won’t have Infinite’s total inventory volume. That kind of scale takes years of customer growth and serious investment. But they’re building something special — a more curated, still massively diverse shop that already stocks over 70 brands and nearly every major plastic blend you can imagine.
It’s an impressive effort, and we respect the hustle. Honestly, we’re glad Disc Golf Station isn’t trying to keep up in that arms race anymore. The logistics alone could drive anyone mad.
Our Take
This isn’t meant to knock Infinite Discs — far from it. They’re a great company that’s helped grow the sport in huge ways. We’ve always appreciated their contribution and still recommend them as one of the best places to shop online.
If you’d like to support our work here at Disc Golf Station, you can shop at Infinite Discs → or check out Disc Source →. We’re proud to be affiliate partners with both, and clicking through our links helps keep this project going strong.
Running an online disc golf store today isn’t just about selling discs — it’s about managing data, logistics, and a never-ending wave of new plastic. The competition is tough, but the community is worth it.
